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Adobe’s Steps into the NFTs Universe


🗣 Adobe Inc., the American multinational computer software company that’s well known for its platforms like Photoshop and Illustrator, jumped into the non-fungible token (NFT) universe first in 2021, which according to Adobe chief product officer Scott Belsky “would change creativity.”

As one of Forbes 50 Blockchain companies in 2022, they have been dabbling deeper into new areas, premiering new products, and diving into cryptocurrency platforms with their social network Behance. Here we tell you a bit more about their steps in the industry! 👇

“Prepare as NFT” Photoshop tool

They recently launched a Photoshop tool that allows creators to pre-construct the images for non-fungible token (NFT) applications, and users to add specific credentials so popular markets such as Opensea can read the metadata.

The ‘prepare as NFT’ option is already available; however, the new feature has been added to the latest Photoshop release and users can add their NFT credentials.

“It is able to take whatever you’re working on and assist you in packaging it and preparing it along with the attribution capabilities for some of the popular minting platforms and blockchains out there,” the Adobe executive explained.

Open-Source Framework

🗣 Based on its interoperability, the option added no changes to the last Photoshop format. “Yeah, no changes to the format and the cryptographic signature points to an IPFS (Inter-Planetary File System)-powered system that shows you the attribution data,” Belsky stressed during the interview.

Because it’s a decentralized storage source and it’s an open-source framework, anyone can cryptographically sign anything from within the tool that’s used to create something and then leverage the same system.  Belsky added: “And that’s great because we don’t want this to be anything that is proprietary to Adobe or part of one of our formats, that would negate the purpose”.

Adobe’s addition of an NFT tool to the Photoshop platform followed Deviantart’s collaboration with Opensea, as well. The world’s largest online art gallery and Opensea crafted tech in order to detect potential NFT infringement. “We’ve expanded the scope of our system to identify near matches of the minted non-fungible token (NFTs) submitted across the Internet,” Deviantart’s announcement said on July 1st.

Behance: Adobe’s new social network

🗣 Adobe’s social network Behance is adding support for the Polygon cryptocurrency platform, letting users more easily showcase Polygon-based non-fungible tokens or NFTs. The company is touting Polygon integration as a more environmentally conscious way for artists to create NFTs, which Behance began supporting late last year. While that eco-friendliness is debatable, it’s part of Adobe’s ongoing expansion into crypto — as well as an attempt to placate artists that are worried about its potential negative effects.

Polygon works on top of the popular Ethereum blockchain, and it’s got a smaller energy footprint for individual crypto transactions; it also avoids the massive transaction costs associated with Ethereum. On the other hand, popularizing Polygon still adds more total traffic to the energy-hungry Ethereum system, which is supposed to start using a more efficient verification system but hasn’t done so yet.

With this new feature, artists can mint NFTs with Polygon on the popular marketplace OpenSea, display the image associated with them on Behance, and direct viewers to OpenSea where they can buy it.

Adobe began adding NFT support in late 2021, starting with a program called Content Credentials, which links creator attribution details with an NFT image in Photoshop. Its interest in cryptocurrency assets intersects with an earlier program called the Content Authenticity Initiative, which pairs images with details about who created them and whether they’ve been edited.

Unlike that non-blockchain system, however, NFTs are highly contentious, and some of the most vocal criticism has focused on their environmental cost. While this move likely won’t quiet those concerns, it’s a signal that Adobe is at least aware of them.

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