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AR Trend 2023: How Brands Use Augmented Reality to Increase Sales

🗣 Augmented Reality (AR) effectively caught our consideration through different connecting with applications previously. Recall Pokémon Go? Its exceptional utilization of increased reality made it stand-out application and a well known past-time for its crowd.

However, the utility of expanded reality doesn’t end with games. As a matter of fact, a portion of its basic use cases are concentrated across enterprises, including design and vehicle fabricating.

Retailers and marketers have a ton of potential with augmented reality, and 2023 will without a doubt be the year when advertisers and clients start to give serious consideration to augmented reality and the open doors it offers. Stay aware of moving settings and latest things with additional associations putting resources into AR than any time in recent memory, and more individuals becoming mindful of AR past basic channels.

Augmented Reality Provides A Digital Human Solution For Commercial Brands

In the digital age, it is important for companies to find new ways to connect with their customers. Augmented reality provides a solution for many brands, who are eager to capitalize on the commercial potential of digital influencers.

Aww Inc’s first virtual human and model Imma has been chosen as the ambassador for Watsons’ new carbonated drink “X Soda” in Japan. When you scan the soda, energies emerge, and a virtual imma appears in the modern city, significantly increasing sales through digital human solutions. There are many more virtual influencers in AR throughout the world than Imma, such as Noonoouri and Ayayi, and Emergen Research believes that the digital human industry would be worth $527.58 billion by 2030, expanding at a 46.4 percent (CAGR) over the previous years.

As more digital influencers emerge as a trend, various industries are eager to capitalize on their commercial potential. Augmenting virtual humans in reality assists brands in developing emotional connections with their customers.

Have you ever wanted to try on a new pair of shoes without actually going to the store?

With augmented reality (AR) technology, you can do just that. And not only can you see how they look on your feet, but you can also try them out for comfort and fit.

In fact, over 60% of consumers like to shop using AR technology, and 46% of retailers are hopeful about the transition to an AR-based system. The most popular models include WebAR, Smaller than expected program and AR Application for taking a stab at shoes, frill, garments,
and so on.

Product visualization is a new way to make shopping more enjoyable. It enables customers to visualize products in their environment, from furniture to home decor and real estate properties.

What will that couch really look like in the living room? How big will that television screen appear on the wall? It can be difficult to tell even when you’re at the store looking at the physical item—never mind on a small computer or mobile screen.

Product visualization gives customers a real-time glimpse of what a product will look like when placed in their own environment.

Would you like to know more about AR? Check out what we at CaptivatAR have to offer!