Burger King’s First AR Concert on a Whopper
Burger King and UK rap artist Tinie Tempah offered a bespoke virtual performance of the music maestro’s summer anthem Whoppa… on a Whopper.
For a limited time, Burger King UK customers were able to scan a special QR code on their Whopper burger, which would generate a miniature of Tinie, performing his at the moment latest hit ‘Whoppa’, with the iconic signature burger as his stage.
In a flame-grilled new frontier for the music industry, Tinie brings the energy and flavor of one of his singles to the masses through an innovative and world-first format. Anyone who purchased a Whopper could interact with a hyper-realistic, digital Tinie, in an intimate 360 performance.
By launching the project in WebAR with 8th Wall, the need to download an app was negated, and it was made possible to share the experience natively via message or on social channels.
“Of all of the ideas, this was the one that really brought a smile, and we’re so glad we’re able to offer our Whopper as a stage at a time when we could all do with a bit of fun and frivolity.” Katie Evans, Marketing Director for Burger King® UK
Over the course of the campaign, 10.8 MILLION social impressions were delivered, driven by influencer activity, 468k TikTok views, and 220 pieces of media coverage from across the globe.
This is not the only use that AR serves for restaurants, there’s a whole world of possibilities out there. Will you go out to explore them or will you stay where you are and not expand your frontiers? Here at CaptivatAR, we offer you the help you need to adventure into the world of Mixed Reality.