In collaboration with a partner company and Waystar,we developed a web-based Augmented Reality (AR) experience to generate interest among attendees at the 2021 HIMMS Conference in Las Vegas.
To initiate the WebAR experience, participants were encouraged to scan any of the three QR codes strategically placed in and around Waystar's booth. Once activated, the AR experience presented attendees with tailored messaging from Waystar in a captivating manner.
They witnessed an animated climber ascending the Waystar mountain, accompanied by customized videos that conveyed the company's message. In order to attract a larger audience, prizes were offered as incentives for participation.
The WebAR experience incorporated animations and exclusive videos, utilizing the technological capabilities of 8th Wall.