In the world of product development driven by computers, nearly every company has a stash of 3D assets tucked away in their digital vaults. Instead of letting these assets gather digital dust, it’s time for marketers to dive into creative ways to harness their potential in the realm of sales and marketing. Think of 3D as your ticket to the metaverse, and getting proficient in creating and deploying these assets for business applications is becoming a must-do.
The possibilities are endless: from virtual product tours to immersive experiences that take you inside your customer’s mind, marketers can use 3D assets to create new ways for customers to interact with their brand.
3D marketing is the cornerstone of extended reality, and it’s a blend of various digital dimensions that ultimately come together to create immersive, three-dimensional, and spatially-aware environments.
In a 2D world, users interact with screens using their thumbs or a mouse. But 3D adds an entirely new layer of depth. Imagine how a piece of content—whether it’s a cozy sweater or a replacement water filter for your fridge—fits in your physical space. In a spatially-aware environment, you can hold that sweater up to your chest, getting a real feel for its length. This fundamentally transforms the way you engage with digital content.
In summary, 3D assets revolutionize marketing by creating immersive experiences and reshaping customer engagement. Embracing this shift is essential for business success in the evolving marketing landscape.