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TIME’s AR Immersive Experience: Groundbreaking Visual Journalism

🗣 TIME launched TIME Immersive, an augmented and virtual reality app to showcase their new AR and VR projects, which is available on both iOS and Android devices.

The first activation featured in TIME Immersive is called Landing on the Moon. It allows viewers to experience a scientifically and historically accurate cinematic recreation of the Apollo 11 landing in photo-real 3D on any tabletop at home.

The project is sponsored by Jimmy Dean and produced in partnership with the Smithsonian’s National Air and Space Museum to celebrate the 50th anniversary of the Apollo 11 landing. A teaser for Landing on the Moon is also available as a mobile web AR experience.

“With Landing on the Moon, TIME is building on its decades of trusted and authoritative space reporting to tell this story in a brand-new way, just as we have done in previous projects such as our Emmy Award-winning documentary A Year in Space,” said Edward Felsenthal, TIME Editor in Chief and CEO.

Leading visual storytelling

🗣 Mia Tramz, Emmy-winning VR producer and editorial director of Enterprise and Immersive Experiences at TIME, declared “TIME has always been at the forefront of visual storytelling. With the launch of this app and our first web AR experience, we are putting a stake in the ground with AR and establishing the level of immersive journalism that TIME will continue to bring to our readers”.

The accuracy of Landing on the Moon is the result of nearly 20 years of painstaking research and artistry by John Knoll, Chief Creative Officer of Industrial Light & Magic, and made possible with research and 3-D assets provided by Knoll and the Smithsonian’s Digitization Office. The project features immersive spatial sound design by Erik Lohr, RYOT’s head of audio, and a voice-over by TIME’s Jeffrey Kluger.

Led by TIME Enterprise and Immersive producer Tomi Omololu-Lange, Landing on the Moon is co-produced by TIME, Trigger – The Mixed Reality AgencyTM, John Knoll, the Smithsonian’s National Air and Space Museum, RYOT, and Yahoo News. The Immersive app and the mobile web AR experience (built on Amazon Sumerian) were developed by Trigger, and in partnership with the Yahoo News XR Partner Program, the experience is also available on the Yahoo News app.

🗣  “The National Air and Space Museum’s Apollo collection is the largest in the world, and we are excited to present Landing on the Moon with our partners at TIME, whose Apollo-era reporting helped shape the way Americans experienced the space race,” said Nick Partridge, who leads strategic partnerships for the Museum and co-directed the Apollo 50 national celebration. “This AR activation brings our artifacts to life like never before, and we hope it inspires a new generation to define their own 21st-century Moonshot.”

The launch of TIME Immersive follows the announcement earlier this year of two major immersive projects to be released by the media company:

👉 The March, which will offer audiences an unprecedented opportunity to experience the historic March on Washington for Jobs and Freedom in a groundbreaking room-scale, interactive virtual reality, and Space Explorers.

👉 The ISS Experience, an immersive documentary series filmed on and around the International Space Station.

Clearly, TIME has done the right thing by continuing to lead in visual storytelling by using new technologies. In Captivatar, we can help your business achieve the same! Want to know how? 👀

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