Vodafone and Disney have partnered up to debut the Neo kids smartwatch. The watch is sold in European markets as part of the ‘Designed and Connected by Vodafone’ collection offering peace of mind through an embedded SIM card and GPS. It also features famous Disney characters from a range of Disney, Pixar, Star Wars, and Marvel franchises.
For those still doubting about buying this product, Vodafone turned to WebAR to let customers try out the Neo smartwatch virtually. Powered by 8th Wall, the WebAR experience gives customers the ability to get up close with the product and even use some of its features to help them with their buying decision.
By clicking on a call to action in Vodafone’s email marketing, customers are brought to the web-based augmented reality experience where they can try the watch out with no app required. After selecting from one of five famous Disney characters for the watch face and from one of two colors for the watch strap, a high-quality rendering of the watch appears before them in their physical space. Once placed, customers are able to turn the watch around to see it from all angles, change the strap color, and go deeper into the technical details of the device.
Customers are also able to try out the features of the watch by swiping on the watch face and selecting an app by tapping on an icon. Tapping on the pre-set numbers on the watch, for example, causes a virtual phone to appear to make a call while tapping on the weather icon triggers the watch face character to introduce the weather in a whimsical manner. Other apps on the watch such as the calendar and photos have hot spots which explain these features. After spending some time with the product in AR, customers can purchase it within the experience.
Try the Neo kids smart watch yourself by tapping this link.
AR is truly one of the best resources for marketing in this digital world. Check out how we can help you take advantage of this technology for your customer experience!
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