WebAR, or web-based augmented reality, refers to the technology which enables augmented reality to work within a browser. WebAR requires no app to download. Users access WebAR by clicking a link or scanning a QR code to open an AR-enabled web page in their browser.
Web Augmented Reality (WebAR) is a burgeoning business.
From a $3.98 billion market in 2019, WebAR grew to $6.16 billion in 2020. It’s projected to reach $21 billion by 2024. Currently, enterprise productivity is the main driver of WebAR.
of consumers better recall brands that regularly engage them using immersive technologies
of consumers say immersive technologies make them feel more connected to product