1. QR Codes – Simply open your phone’s camera, and scan the QR code to access the AR webpage. We only use QR codes as a way to access the webpage – QR codes are not required for AR tracking!
2. Short Links – We offer a short URL with every AR campaign, which should be placed alongside the QR code. This offers users an easy way to access the webpage, if they’d rather not scan a QR code.
3. Direct Links – Embed a direct link to your AR webpage within a social media post, email blast, or website. For best results, use multiple channels to spread awareness of the AR content.
4. NFC Chips – Embed an NFC chip in your printed materials. Users with a compatible phone can simply hold up their phone to the printed item, and tap “Go” to access the webpage.
5. SMS Messaging – Send customers, friends or family a direct link to activate the experience. A simple tap from the SMS instantly activates the experience.
6. Social Media Channels – Links from Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are all available to directly link from.
7. Television Advertising – Display QR codes within television advertisements to give consumers a way to activate experiences from their own home, watching TV.
8. Banner Ads – Activate AR experiences directly from banner ads, providing a full experiential advertising journey.
If some of the terms used above sounds like jargon, go take a look at ar.rocks Augmented Reality glossary. WebAR is also a technology that helps to make up the Metaverse.