It allows for a much more immersive and interactive storytelling format based on three-dimensional experiences. It also has the ability to bring together multiple digital communication assets and branded content.
It offers additional but significant information. For example, a bottle of wine with a QR code that, when scanned, shows its characteristics and fun facts.
Add value and originality. Many brands are starting to develop web AR games with incentives and prizes to offer a longer and more fun experience to the user in order to build a relationship.
It offers a real experience and creates a new bidirectional communication channel that leads to user interaction. For example, a mupi or a billboard on the street or at a bus stop with an integrated augmented reality experience. A new model of interactive advertising with a much more attractive format to seduce the user.
It creates a relationship between the brand and the user through gamification processes. We are talking, for example, about being able to take the user to different locations, such as a treasure hunt, or even the creation of interactive games. Imagine you are in a restaurant and, while you are waiting for your food, you can play a game, win prizes, and even free food.