XR for Cities

Augmented & Virtual reality is the future of smart cities

Captivatar provides you with the most stable products and sustainable solutions for cities. We cover the entire spectrum of XR Experiences, from idea to strategy and concept to roll-out.

Use Cases

The Augmented Reality for cities reduces the complicated tour options and excessive planning that put a damper on memorable travel experiences. By integrating digital information and visualizations into tours and destinations, this solution ensures your visitors are excited when they arrive and don’t miss any highlights. From historical locations to monuments and landmarks, to entire cities, it provides smart guidance. With AR for cities, you and visitors can create customized experiences that scale seamlessly from individual walkabouts to large group tours.

Do you want visitors to tour your city in an innovative way?

Augmented reality guided tours

We combine exciting new advancements in Augmented Reality (AR) technologies to provide travelers with a more convenient, affordable, and exciting tour guide experience.

Do you want tourists to know your city with an immersive experience before they arrive?

3D Virtual tours for cities

Virtual Tours bring any retail shop, school, theater, convention center, event venue, church or showroom to life. Make your business accessible to all customers anytime night or day. Any size, any number of locations- we can assist.

Do you want to have next-level immersive and interactive experience for your art galleries and museums?

Augmented and Virtual Reality for Museums and Art Galleries

We combine exciting new advancements in Augmented Reality (AR) technologies to provide travelers with a more convenient, affordable, and exciting tour guide experience.

Do you want to have tourists visiting both touristic places and local shops/restaurants earning rewards?

Augmented Reality Geo Gamification

Virtual Tours bring any retail shop, school, theater, convention center, event venue, church or showroom to life. Make your business accessible to all customers anytime night or day. Any size, any number of locations- we can assist.

Some Augmented Reality Stats

Travel & Tourism

Between 2022 and 2027

The AR Mobile Apps/Software segment is expected to be the largest segment in the AR/VR in Travel & Tourism market from 2022 to 2027 as per the product outlook.

North America will Dominant XR Globally

From 2022 to 2027

North America (the United States, Canada, and Mexico) will have a dominant share in the global AR/VR in Travel & Tourism market from 2022 to 2027.

Augmented Reality Guided Tours


Efficiently personalizes tours and experiences by integrating visitors’ wishes into recommendations, as well as providing individualized information for travel and multiple tour configurations.

Activates new kinds of visitor interactions with cities by bringing past, present, and future to life; as well as visualizing stories with multimedia content, or information hidden underground, inside walls, or old structures.

Improves city experiences with reliable city guides that are available 24/7.

Works effectively for individual and group tours. Scales easily to the number of tours and languages required.

Allows visitors to choose the type of mobility.

Differentiates tours and destinations as innovative to younger audiences with personalized experiences available on mobile technology.


Integration of multimedia content

Explanatory visualizations, videos, and animations

AR hologram videos.

Interactive media stations.

3d reconstructions and animations

Virtual augmented arrows and guide for navigation.

Language support.

Data Tracking to improve guidance.

Virtual Tours for Cities


Get the full and complete picture with our 360 photography services. These artistic, professional photos create an in-person feel for your space without ever having to visit your location in person. At Captivatar, we’re proud that 360 photography lets people experience a fuller ambiance of what you do better than 2D or videotape ever could – customers get to enjoy all angles from their device!


Allow travelers to view the full beauty of the cities with professional 360 photos. Perfect for social media profiles and other key marketing placements, 360 photos help give travelers an in-person feel for city space, without viewing the video tour. These wrap-around pictures also help lead new customers to your 3D virtual tour.

Here is a cool example of a Virtual tours for city in Paris:

(Use your fingers or mouse to move the screen to see 360º)

Augmented and Virtual Reality for Museums and Art Galleries


The most straightforward way is to use it to add explanations of pieces. This means visitors will get more information when they view exhibitions using AR. Museums could even use it to display digital versions of artists next to their work. These 3D personas are then able to provide narration.

AR gives an opportunity to add a third dimension to displays, bringing objects or scenes to life. There are already many institutions around the world using AR. These projects bring something new to existing collections and attract wider audiences. Here are some interesting ways that museums are using augmented reality.

This is a great example

The National Gallery in London looked to take the collections of the National Gallery, National Portrait Gallery, Royal Academy of Arts beyond their walls of the museum with an Augmented reality experience which members of the public could access through their phones. Users used an app to activate the artworks which were marked with QR codes on busy streets in central London.


This technology can capture people’s attention and keep their focus on exhibitions for longer. Before opening their AR installation, the AGO did a survey. It discovered the average visitor to the museum’s collections spent on average only 2.31 seconds in front of each image. In a busy modern life where visitors are not always inclined to linger, museums can use AR technology to reach out and grab their attention.

Augmented Reality Gamification, with the Geolocated Point of Interest


Augmented reality (AR) and gamification are two technologies that businesses are starting to use more and more to engage customers. AR enhances digital content with interactive, real-world elements, while gamification uses game mechanics like points, badges, and leaderboards to make non-game activities more engaging.


Here are a few examples of how businesses are using both augmented reality and gamification to engage their customers. Keep in mind that the best approach will vary depending on the project or game you’re creating, so Captivatar will help you to experiment and see what works best for your particular project.

Generate more traffic to local shops.

Make your local shops sell more by generating more traffic to them.

Make it personal.

People love games that are tailored specifically for them, so make sure your gamification efforts are personalized. Offer different challenges and rewards depending on the individual’s interests and preferences.

Keep it fresh.
It’s important to keep things interesting by regularly introducing new challenges and rewards. This will help keep customers engaged and motivated to continue participating in your game.

Make it social. Games are more fun when they’re a shared experience!

If you’re like us, you know augmented reality is an amazing technology that has untold potential for businesses and consumers alike. Gamification is a great way to create engaging and fun user experiences, and it can be used in a variety of ways to improve customer loyalty. If you want to learn more about how to use augmented reality in your own projects, or if you are interested in seeing some examples of how businesses are using it to bring gamification into their products and services, check out our other blog posts on the subject. We would love to hear from you about how you plan on using AR and gamification in your future projects

Watch our GEO Gamigication Platform:


Our Spada Hunts app allows you to search for adventures anywhere in the USA., No matter where you are you need only a network signal and your mobile device to enjoy hunting.


Unlike traditional Geocaching where there is no guarantee that the cache will be there, Spada uses augmented reality tokens to ensure you can capture and record your finds.


Why Hunt for free when you can earn money along the way. These are no trinkets, they are real cash prizes worth up to $1 Million. Stop playing games of chance and use your wits to change your own fortune.


Spada Hunts give you the perfect reason to explore the world around you and enjoy the benefits of being outdoors and experiencing the beauty of nature.

More Augmented Reality Stats


of media planners and buyers want AR/VR ads in digital marketing campaigns.


of consumers believe AR can help them learn new personal and professional skills.


The AR market is projected to be worth in 2023.


of online shoppers claim AR will improve their shopping experience.

Let´s talk about your business and opportunities.