Better than static menus, augmented reality menus can bring dishes to life — and potentially make customers more likely to order them. In contrast to regular menus, AR menus allow diners to see every detail of a dish, including the texture of products used, portion sizes, and additional information such as ingredients.

Mirage by City Social takes the humble cocktail and brings it to life.
This unique cocktail menu combines delicious drinks with aumented reality to tell a chronological story of how art has been expressed throughout history.

To inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint, Animal Planet and Burger King launched a collection of paper-based King Jr. meal toys and activities that featured six augmented reality portals. Available at approximately 14,000 restaurant locations worldwide, Animal Planet fans were able find the limited-edition paper premiums included with all of their favorite kids’ meals.

By scanning the QR code with their smartphone or tablet device, kids were able to unlock an augmented reality portal experience that transported them to the environment of their themed activity book. Once inside, kids could explore the portal in 360 degrees, interact with the animals in their native habitats and play a surprise mini game that included a 3D walk through of the safari to spot native animals. Each environment also featured a head-tracking game where the player’s head-movement controlled the character on-screen.

The restaurant chain runned a contest on Snapchat, giving away free burgers, fries and shakes to people who scan Snapcodes they receive in takeout and delivery bags. To redeem their prizes, people post a Snapchat Story using Bareburger AR images and then bring the Snapcode to any Bareburger location.

Domino’s Pizza has released a pizza chef app, which uses the latest in augmented reality technology to help customers create their ultimate, favorite pizzas.

The latest in the company’s technology innovation, gives customers a real-time experience to create their own pizza combination through the Domino’s app on their mobile device.

The New Pizza Chef is available on the existing Domino’s iPhone and android app which means not only can customers create their own pizzas, they still have the ability to access the full Domino’s menu, latest deals and track their order through GPS driver tracker technology.

Dive into the Pizza Hut world to take the Trivia Challenge, browse through the menu and even place your order all through the power of AR.
This promotional video showcases how Pizza Hut have integrated the power of augmented reality and social to create a unique and engaging campaign for family and friends to enjoy.

Customers scan the top of the box to play a WebAR version of the classic game Pac-Man®
As part of its Newstalgia campaign which looks to merge nostalgia with innovation, Pizza Hut has launched a WebAR experience which turns the top of special edition pizza boxes into a playable game of Pac-Man.
Pizza deliveries to millions of customers now include specially marked boxes featuring the classic arcade game Pac-Man maze on top. By scanning the QR code on the side of the box, customers aim their smartphone at the box to watch the Pac-Man maze come to life and turn into a playable 3D game.

The food industry can use AR/VR for staff training to train their employees in a much more effective and efficient manner. This AR-driven training would ensure attention-to-detail and easy to understand training modules, thus making the learning experience much smoother and more manageable. With better results and much less cost, AR can answer all the problems related to staff training in the food industry.

VR Learning & Development is taking off in leading enterprises worldwide. See how Hilton uses virtual reality training scenarios and Oculus for Business to help corporate teams understand the complexities of working in a hotel so they can build empathy for hotel team members and guests alike. Hilton Team Members put on Oculus headsets and complete a number of modules that highlight the complexity and physicality of hotel operations, including setting up room service trays, completing many of the steps to clean a guest room, checking in guests, and more.

With Oculus for Business, Hilton can easily scale virtual reality training, keep costs down, and provide an exceptional experience for customers and employees.