Success Stories

MSG: Augmented Reality Commemorative Cups

We have collaborated with a partner company and Madison Square Garden to introduce a captivating initiative where renowned NY Rangers and NY Knicks athletes were brought to existence on special cups using Augmented Reality.

Fans who acquired any of the ten distinctive cups released during the 2021-2022 season at MSG were given the opportunity to access an exclusive augmented reality video encounter by scanning a distinct QR code present on each cup.

During the initial 10 days of the project's launch, users spent an average of 2 minutes and 24 seconds engaging with the content. Featured athletes included Henrik Lundqvist, Earl Monroe, Willis Reed, Rod Gilbert, and many others.

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