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🗣 Many of us are desperate to travel freely again – but with the help of AR and VR technology, we can explore the world from the comfort of our couches while stuck at home! Given that, companies are working hard to transform travel experiences, so we can expect things to look quite different when the time comes to get back on the road.

According to a Statista report, the Augmented Reality AR market across the globe is predicted to nurture from 5.91 billion to 198 billion U.S. dollars by the year 2025. Augmented Reality trends have materialized as a constructive tool for different businesses. It allows them to transform the way customers observe their surroundings.

Want to know how AR is revolutionizing the travel industry?

The possibilities for augmented reality in the travel industry are vast. AR alters travelers’ perceptions of their physical surroundings and provides supplemental tourism experiences and opportunities for interaction. For example, AR mobile apps like City Guide Tour use object recognition to offer on-screen information about places of interest, museums, galleries, landmarks, parks, and other sights as a tourist stroll through a city or town.

Also, AR-powered glasses provide a more immersive experience that adds an element of fun and eliminates the need for a tour guide. So, high-powered, fast smartphones with AR capabilities open a whole world of interesting possibilities.

Companies like First Airlines are even offering immersive virtual reality travel “trips” to places like Hawaii, Rome, and Paris. Their VR experiences include first-class airline tickets with four-course meals, followed by VR tours of the destination’s main sights. You can also explore virtual travel experiences through Google Earth VR, Oculus, and Immerse from The Hydrous.

9 Concrete Ways in which AR is Changing the Travel and Tourism Industry

Here are 9 concrete ways in which Augmented Reality is changing the travel and tourism industry:

  1. 👉 Trial runs of attractions, hotels, and places of interest: Travelers can check out accommodations and locations before they book their trips, to see if destinations are worth the investment.
  2. 👉 In-flight entertainment: Immersive 360-degrees VR experiences on long-haul flights may be on the horizon, expanding travelers’ entertainment options beyond watching movies or surfing the web with the plane’s Wi-Fi.
  1. 👉 Travel agents and booking services: Travel World VR uses VR technology to help travel agents promote destinations using 360-degrees videos of major destinations, cruises, resorts, and tours.
  2. 👉 Trimming down language differences: It is both difficult and unappealing to travel to a foreign destination without having a translator to guide you. However, with AR technology, smartphones can be utilized to translate foreign languages for different types of users.
  3. 👉 AR Apps ensuring no travelers get lost: Discovering your way in a foreign town can be challenging. However, AR turns navigation apps smarter by adding digital components like arrows and other applicable details.
  4. 👉 Augmented Travel Locations: Interactive tours of travel destinations and landmarks are one of the most significant benefits of applying AR technology in the travel domain. AR technology lets travel app developers incorporate 3D models of places with historical significance, providing users with an immersive experience where they can interact with their surroundings.
  5. 👉 Augmented Local Transit: AR travel apps provide all the essential information for local transit – interactive map views of roads, traffic situation, alternate route, destinations, and popular places to travel in the city. They also remove the need for tourist guides, bringing information that a traveler needs on their smartphone.
  6. 👉 AR in Beacon and Push Notifications: This has become very useful for companies that want to advertise their brands cost-effectively. For example, as soon as a user enters a specific location, they can receive push notifications about the latest offers and services directly on their smartphones.

And last but definitely not least,

  1. 👉 Innovative Advertising and Marketing: AR helps hotels and other travel businesses to enhance their physical properties and services. This way, customers visualize the benefits a lot more realistically and interactively. Therefore, you can drive the traveler’s decisions about travel by providing a unique CX. They can even see many things about your hotel, while sitting in their rooms. AR also offers travel companies a great experience in providing lifelike virtual tours. Besides influencing the booking decisions of customers, AR-based marketing strategies boost trust and convert first-time users into loyal customers.

Making Travel a Reality Again

Few people believe that VR will ever fully replace travel, but it’s likely virtual reality tech will contribute to the recovery of the travel industry post-pandemic. In these strange times, immersive virtual travel provides a welcome escape from the loneliness and boredom of the pandemic – so put on a headset and get ready to “travel” anywhere in the world, right from your living room.

Once restrictions have been lifted, travel lovers who have been stuck at home will also get to experience the wonders of augmented reality travel tools, so they can get on-the-spot information during their next adventures. VR and AR tech will also help the travel and tourism industry recover by whetting tourists’ appetites for new locations, helping travel agents book flights and hotels, and making travel more pleasant.

If you’re longing for adventure, gear up to explore the world with a boost from virtual and augmented reality technology.

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