With tens of millions of weekly transactions across its more than 2,000 stores, Lowe’s helps customers achieve their home-improvement goals. Now, the Fortune 50 retailer is experimenting with high-tech methods to elevate both the associate and customer experience.
Using NVIDIA Omniverse Enterprise to visualize and interact with a store’s digital data, Lowe’s is testing digital twins in Mill Creek, Wash, and Charlotte, N.C. Its ultimate goal is to empower its retail associates to better serve customers, collaborate with one another in new ways, and optimize store operations.
“At Lowe’s, we are always looking for ways to reimagine store operations and remove friction for our customers,” said Seemantini Godbole, executive vice president, and chief digital and information officer at Lowe’s. “With NVIDIA Omniverse, we’re pulling data together in ways that have never been possible, giving our associates superpowers.”
And this isn’t just a single-player activity. Store associates on the ground can communicate and collaborate with centralized store planners via AR. For example, if a store associate notices an improvement that could be made to a proposed planogram for their store, they can flag it on the digital twin with an AR “sticky note.”
Lastly, a benefit of the digital twin and Magic Leap 2 headset is the ability to explore “X-ray vision.” Traditionally, a store associate might need to climb a ladder to scan or read small labels on cardboard boxes held in a store’s top stock. With an AR headset and the digital twin, the associate could look up at a partially obscured cardboard box from ground level, and, thanks to computer vision and Lowe’s inventory application programming interfaces, “see” what’s inside via an AR overlay.